Agency HR Handbook Generator

Basecamp Creative produces brand strategy, design, and digital experiences for clients who expect original thinking on a deadline. The quality of that output depends entirely on the people producing it and the conditions they work under. This handbook documents those conditions.

All Basecamp employees are covered. Designers, strategists, copywriters, developers, project managers, account managers, and operations staff should read this alongside their employment contract. The handbook supplements the contract and is not a legal agreement.

Agency work runs on client deadlines, competitive pitches, and creative briefs that change mid-project. Burnout is a real occupational hazard. The policies here do not pretend otherwise. They establish boundaries, support structures, and expectations designed to sustain creative output over careers, not just campaigns. Basecamp reviews the handbook annually and the current version is available on the agency wiki.

Basecamp Creative employs permanent full-time designers, strategists, copywriters, developers, and account managers. Part-time roles cover specialist skills brought in for specific client needs. Fixed-term contracts support large campaigns, product launches, and client retainer expansions. Freelancers are engaged under separate agreements and are not covered by this handbook.

New employees complete three months of probation. Creative staff are assessed on quality of output, the ability to work within brand guidelines while pushing creative boundaries, deadline management, and responsiveness to client and peer feedback. Account managers are evaluated on client relationship health, brief quality, and project margin management. Reviews happen at weeks four and ten.

Roles at Basecamp are defined by discipline but cross-functional collaboration is constant. A designer creates visual assets from concept through production. A strategist develops brand positioning, audience insights, and campaign frameworks. A project manager coordinates timelines, budgets, and resource allocation across multiple concurrent client accounts. Role evolution happens through creative development conversations and is documented in your annual review.