Campground Business Plan Generator

This business plan outlines a 45-pitch campground and glamping site on 8 acres of land in a designated Area of Outstanding Natural Beauty, 2 miles from a popular coastal path. The site offers 25 standard tent pitches (£22/night), 10 electric hook-up pitches for campervans (£32/night), 6 bell tent glamping units (£85/night), and 4 shepherd hut cabins (£120/night). Blended ADR across all accommodation is £48, with peak-season occupancy of 92% (June-August) and shoulder-season occupancy of 58%. Annual revenue is projected at £186,000.

Startup investment totals £165,000, covering site infrastructure (water, drainage, electric hook-ups, shower block) at £82,000, glamping units and shepherd huts at £48,000, landscaping and access roads at £18,000, and working capital. The site owner has managed outdoor hospitality venues for 10 years, including a 60-pitch campsite that achieved £220,000 annual revenue with a 4.8 Google rating. Operating costs are low: groundskeeping and cleaning at 18% of revenue, utilities at 8%, and insurance at 4%, delivering gross margins of 62%. The glamping segment, representing 22% of pitches but 48% of revenue, is the key profit driver with margins of 72% per night after linen and turnover costs. Break-even is at 34% average occupancy, achievable during the first season.

The UK camping and glamping market reached £2.4B in 2025, with glamping growing at 18% annually. Domestic tourism has surged, with 62% of UK adults taking at least one camping trip in the past year. The coastal AONB location draws from a catchment of 8.4M residents within a 3-hour drive, with the coastal path attracting 4.2M walkers annually.

Guest segmentation targets families with children (42% of bookings), couples seeking weekend getaways (28%), and walking and outdoor activity groups (22%). The glamping units target urban professionals aged 28-45 willing to pay premium rates for nature experiences with comfort amenities (real beds, wood-burning stoves, private decking). Competitive analysis shows 12 campsites within 10 miles, but only two offer glamping options, and neither provides shepherd huts with en-suite facilities. Peak-season demand consistently exceeds supply, with the top-rated local campsites fully booked 8 weeks in advance during July and August. Off-season revenue is supported by dark-sky stargazing events (£35 per person, 20 capacity), wild swimming workshops, and corporate team-building retreats at £2,400 per day.